CHAIRMAN’S LETTER

Dear Members and Guests,

A new year means resolutions. As I considered the coming year at ClubCorp, I resolved we would get back to basics — the “Basics.” At ClubCorp, this means a list of 20 values, behaviors, and best practices that have shaped our culture for much of our history. Enumerating the Basics, however, is not as important as what they mean for you as a Member or Guest. The Basics translate into consistently excellent experiences at our clubs and resorts and relationships that meet your personal and professional needs.

Of course, one size does not fit all when it comes to a club or resort. I like to say that we treat everyone the same by treating everyone differently. We are, however, committed to sustaining certain STAR Service standards of quality. Over the past several years, we have instituted grassroots councils of Employee Partners who constitute a peer review system to ensure quality and to share best practices. We also rely upon our Members-at-large, our Guests, various committees, and boards that contribute to the enrichment of the club. After all, Members and Guests define a job well done.

The early years of this decade have been characterized by one heck of a roller-coaster ride, not only in the world’s economies but in the way we live. If this ride has taught us anything, it has taught us that creating sustainable value is not easy. Building sustainable value for our clubs and resorts is a constant process of mastering change and continuing to leverage timeless assets such as the Basics.

In following our Basics, we are guided by our focus on people, on building relationships, and on sustainability. Ultimately, success means that your lives are enriched and that our clubs and resorts are institutions that stand the test of time.

Best wishes for 2003,

 Robert H. Dedman Jr.
Chairman and CEO
ClubCorp                      

Photography by Danny Hurley