|
CHAIRMAN’S LETTER
Dear Members and Guests,
The large wood and glass trophy case, which takes up most of a wall,
reflects a long and distinguished career in tennis. On display are crystal
bowls, silver trophies, embossed plaques, framed letters of recognition.
These are the property of a tennis star — but not, perhaps, as you
might imagine. This trophy case can be found in the second-floor lounge area
of the racquet club at Brookhaven Country Club near Dallas. Its contents
represent nearly 50 years of Brookhaven’s dedication to growing the game of
tennis. And now, the club staff needs to make room in the case for yet
another addition.
Racquet Sports Industry magazine has named Brookhaven as the top
private tennis facility in the United States. The story announcing the
ranking, which appeared in the magazine’s November/December 2005 issue,
provided a well-deserved holiday present for the club and its 40 Employee
Partners. In its story, the magazine notes: “Brookhaven’s 41 courts are
impeccably maintained; its tennis programs (for juniors and adults) are
active and alive; the staff is well-trained and oriented to customer
service; and the pro shop is one of the best in the country.” These are big
compliments. But I judge the Brookhaven racquet club’s success by what I
hear when I walk in the front door — laughter.
Billy Freer, Brookhaven’s director of racquet sports, and his staff make the
game of tennis fun.
As Billy told Racquet Sports Industry magazine: “It’s all about
building relationships, getting to know your members, and enriching lives.
When new members join, it’s our job to quickly integrate them.”
My late father, ClubCorp founder Robert Dedman, would be proud to hear
Billy’s words — he loved tennis and realized its importance as one of the
few sports you can play for a lifetime.
As the trophy case indicates, this honor is just the most recent in
Brookhaven’s history. In early 2003, the club was named as the U.S. Tennis
Association’s National Tennis Organization of the Year. The list of awards
goes on and on. … Some behind-the-scenes contributions, however, are not on
display, like Brookhaven’s tremendous service to the tennis community by
donating facilities for amateur and charity tournaments. And Billy is quick
to credit his entire staff for the club’s success. More than 15 pros, led by
Dave Anderson (a 12-year Brookhaven veteran) and Dave Ware (22 years at
Brookhaven), take the time to get to know each of the 1,200 tennis members.
Club manager Ross Thornbrugh says the staff “has certainly learned how to do
things right.”
Seems the only thing left to say is “thanks and congratulations,
Brookhaven!”
Robert H. Dedman Jr.
Chairman of the Board
ClubCorp
|