FASHION
Greg Norman, aka the Great White Shark, a two-time British Open champion, is an ardent admirer of links golf. The Scottish Links line in the Spring ’08 Greg Norman Collection combines Euro/Scottish styling with dynamic colors and performance fabrics. Rich plum wine color mixes with standard navy and green against checks and stripes, offering a fashionable look that will perform well on the course or in a casual business environment. Retail price: $59-$85 (shirts)

New, too: Ashworth Organics Fall ’08, Dunning Golf’s Interface Stretch Prep Polo

Trend: Sales of all-cotton shirts are decreasing as polyester and poly/cotton blends gain popularity. Performance fabrics are the rage, and color is moving away from fluorescents toward richer tones. Traditional sweaters are making a comeback.