DRIVERS
If ever a driver was aptly named, TaylorMade’s r7 CGB Max is it. According to company literature, the “Max” represents maximum distance, maximum forgiveness, and maximum performance. Characterized by its triangular shape and bold red and black colors, the r7 CGB Max utilizes TaylorMade’s renowned Movable Weight Technology. In the Max, there are three weights: one in the toe, one in the heel, and one in the very back. By adjusting the weights, a golfer can promote a specific ball flight. Like all of TaylorMade’s drivers, the r7 CGB Max incorporates the Inverted Cone clubface technology, which delivers higher ball speed when you miss the center of the club. Retail price: $499

New, too: Titleist 907D2, Nike SQ Sumo2 5900

Trend: Different clubhead shapes like squares and triangles will continue as options. Designers constantly strive for clubhead faces with large sweet spots that allow for mishits without over-penalizing distance and accuracy. Increasingly, more attention is paid to the type and quality of shaft in off-the-shelf drivers.