BALLS
Designed for better players, Bridgestone’s new e5+ is the only two-piece ball on the market with a urethane cover for soft feel and control. Boasting a longer carry distance and Tour caliber spin, the e5+ has a seamless 330-dimple design that delivers advanced aerodynamics. This ball is specifically for players seeking more carry tee-shot distance by optimizing trajectory height. Retail price: $24.99 per dozen

New, too: Callaway Tour i and ix balls, Wilson Staff Zip

Trend: Acushnet (Titleist and Pinnacle) manufactures more than half the balls sold in the United States. Today’s balls differ more in how they spin and perform around the green than they do off the tee.