Lucinda van Putten
Hartefeld National, Avondale, Pa.
Member since: 2012
Who she is: In fall 2011, she started Carter Caviar to sell the top-grade caviar produced by Mote Marine Laboratory in Sarasota, Fla.
Special touches: The company's caviar is hand-salted - an ancient Russian tradition - so it's never too salty. It's also hand-picked and antibiotic- and hormone-free. "Part of the beauty of our caviar is that you actually taste the caviar. It's buttery with a slightly hazelnut finish."
Eco twist: The Mote sturgeon is aqua-farmed, therefore raised in pristine, sustainable conditions, free of the pollution and overfarming of ocean-raised sturgeon. "The best conditions produce the best caviar."
Growing inventory: In addition to its signature product, the company sells roes, fillets, truffle oils, butters, honeys, and more.
Giving back: Ten percent of the company's profits goes to Mote and its scientists' efforts in ocean health, species wellness, and other environmental issues.