Mitchell Edwards & Pericles Rellas
Porter Valley Country Club, Northridge, Calif.
Members since: 2004
Who they are: After nearly 20 years of crafting one-of-a-kind couture jewelry from their Beverly Hills base, the duo launched their first official collections last fall, most prominently the whimsical Skullheart line.
What's up with that? The Skullhearts, created from two skulls in profile in the shape of a heart, humorously depict the duality of relationships. "The tagline is ‘I love you to death, your love is killing me. It's your relationship ... you decide," says managing partner Rellas (right). The eye-catching collection features rings, earrings, belt buckles, soaps, chocolates, and more, ranging from $50 to $10,000.
Who's buying it? "People in their 40s and 50s who have been in a relationship for 20 years completely get it and fall in love with the tagline, where younger people fall for the design," designer Edwards says. "They may not appreciate the humor as much since they may not have had those relationships yet."
Celebrity fans: Stars wearing their couture and collection pieces include Adam Levine, Julia Louis-Dreyfus, and Lou Diamond Phillips.
Where to buy: Find the collections at Maxfield in Los Angeles and at edwardsandrellas.com.