Alan Gooch

By Louis Marroquin | Photo by Riku Hulkkonen

Citrus Club, Orlando, Fla.

Member since: 2005

Who he is: Executive director of the Orlando Sports Foundation, a nonprofit that raises funds and awareness for organizations working toward a cancer cure. He'll further that cause on Dec. 19, when, as CEO of the AutoNation Cure Bowl, he helps launch a nationally televised postseason NCAA football game at the just-reconstructed Orlando Citrus Bowl.

For the cause: "We didn't just want to put on another bowl game. We want this bowl to bring teams together to find a cure for cancer." At the bowl, a team from the American Athletic Conference will face one from the Sun Belt Conference.

Starting point: Funds raised by the Cure Bowl will benefit the Breast Cancer Research Foundation. "We believe if we get behind solving breast cancer - because cancer is cancer on a microcellular level - it is going to help solve all cancers."

More than the game: On game day, a Cure Village at the stadium will feature mobile mammography and booths promoting early detection and other health and wellness issues.

'We have an opportunity to save some lives.'

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