Executive Letter

Photography by R.J. Hinkle

Dear Members and Guests,

No, your eyes aren't playing tricks on you. I'm not our president and CEO Eric Affeldt, whose smiling face typically greets you when you open up Private Clubs. At Eric's request, I'm stepping in to write this issue's letter to introduce myself to you as ClubCorp's chief operating officer. In my new role, I have the unique privilege of traveling around the country visiting so many of our clubs, and I have seen firsthand how our employee partners work with all of you to make each club special. I also get to experience many of the great events and activities our clubs host and truly enjoy watching our management teams work to improve member connections.

The concept of connection is key to our culture and our quest to build relationships and enrich lives with all of you. Our clubs provide that special place where you can connect with family members, friends, business associates, and golf and tennis buddies. This was the main topic earlier this year at our annual ClubCorp Leadership Retreat in Dallas, where 150 of the company's top leaders connected to renew friendships and discuss innovative and fun ways to elevate the member experience. Discussions included member programming and traditions, calendar-of-events selection, and communication and social media strategies to ensure you continually have new ways to use and enjoy your club. It was a productive time and our mission now is to take many of the best practices we shared and offer fresh and vibrant programming to all of you.

So with spring now upon us, I hope you get the chance to engage and connect with your club. Try different activities, host your meetings, join a group, or simply reach out and meet new friends. The fun of our work is in creating fun for you. Like all of us here at ClubCorp, I'm here to serve you. Please let me know how we're doing and how we can improve. You'll find my email address below.

With a fond farewell,
Mark Burnett
Chief Operating Officer
mark.burnett@clubcorp.com

 

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