From the Editor
WE'VE GONE MOBILE!
Our research tells us that all of you overwhelmingly give Private Clubs a thumbs-up. According to our 2012 GfK MRI Subscriber Study, nearly 70 percent of you read every issue, and 80 percent of you rate it favorably when compared to other publications you read.
That's good news for me and my team, and we've got good news for you: We recently expanded our editorial coverage by introducing a mobile edition, so we can give you even more of what you like. It includes the entire print magazine, plus exciting bonus content you won't find in our printed pages.
This techy version is available exclusively to members of ClubCorp clubs through m.myclubmobile.com. Members can access it on most any mobile device - iPad, iPhone, Kindle, Nook, you name it. Turn to page 8 for easy access instructions, and for a rundown of those mobile-only stories you won't want to miss. A couple of teasers: What are they doing to the beloved Old Course at St. Andrews? Plus, an inventive tortellini dish with smoked Gouda and fried Tuscan kale. Delizioso!
In the coming year, we'll be tinkering with our venture into mobile publishing, tweaking our electronic coverage as we learn more about what you want most. Please check us out on your tablet or mobile phone, then email me with feedback. What are we doing right? What could we be doing better?
- Don Nichols